The Impact of Internet Banking in the Society

Question: Discuss about the Impact of Internet Banking in the Society. Answer: Introduction Businesses depend on rapid and efficient entre to banking data for money auditing, reviews, as well as daily financial operation processing. E-banking provides secure transactions, access ease, and 24-hour customer banking options. Currently, companies are adopting internet banking to compete in the business environment, for instance, from established entities to small start-up businesses; companies depend on internet banking. In essence, internet banking eliminates the many runs to financial institutions, and it enables entrepreneurs to make financial choices using updated information. In this paper, there are various news and academic articles that talk about the advantages and disadvantages of internet banking in the society. Equally, some articles have analyzed the reasons why customers decide to adopt internet banking as opposed to their traditional ways of banking. The target audiences of these articles are the various customers of banks and other financial institutions across the world. As such, the paper argues that there are numerous advantages of internet banking including ease of access, financial transaction options, and privacy; however, internet banking has various disadvantages such as security lapses where customers money is usually stolen. Analysis of the Role of Internet Banking in the Society BankBazaar.com. (2012).Benefits and Drawbacks of Internet Banking. Retrieved from,https://in.reuters.com/article/benefits-and-drawbacks-of-internet-banki-idINDEE87106320120802 Online banking is currently accepted as a monetary transactions norm for millions of people across the world. Customers can easily check their accounts, make online transactions between accounts. This banking mode has become popular among Indians who were used to visit banks to conduct numerous transactions (BankBazaar.com, 2012). On the other hand, online banking services have various disadvantages that put the money of customers at the risk of being stolen. According to the article, people need to understand inherent pitfalls affecting the banking system to protect their money and subsequently avoid complications. Individuals who use online banking services can make payments and transactions from wherever they are since they do not have to move to any financial facility to get banking services. Equally, technology has conveniently helped both the customer and the bank to access to various wonderful services by merely logging in (BankBazaar.com, 2012).The services encompass financia l planning abilities, forecasting tools and functional budgeting, loan calculators, as well as investment analysis and equity operating platforms which can be found on the banks website. Conversely, various challenges face internet banking including complex transactions and security issues. According to BankBazaar.com (2012), other bank transactions may require the physical appearance or face to face consultation with the banks management which cannot happen through internet banking. Moreover, security is the major problem that faces internet banking because hackers can hack into an individuals account and steal the money (BankBazaar.com, 2012). Sanger, D.E.,Perlroth, N. (2015).Bank Hackers Steal Millions via Malware. Retrieved from, https://www.nytimes.com/2015/02/15/world/bank-hackers-steal-millions-via-malware.html?_r=0 The article elaborates how hackers steal from various banks across the world using malware. For example, internal computers of a bank in Ukraine had been infiltrated by malware that permitted cyber-criminals to capture their daily activities. The malicious software turned on several cash machines, impersonated bank officials, and transferred billions of money from different banks in the Netherlands, the United States, Switzerland, Japan, and Russia to dummy accounts created in other nations (Sanger Perlroth, 2015). According to Kaspersky Lab, these kinds of attacks have occurred in over 100 banks as well as various financial institutions across the world. Bank theft through malware and clients, according to Sanger and Perlroth (2015), amounts to more than $300 million and the total can triple that. The underlying problem is that how can a scam of this magnitude proceed for years without law enforcement agencies, regulators or banks catching on. Many investors argue that the answers c ould be in the technique of the hackers. Some financial analysts assert that many cyber-thefts are carefully planned scams where attackers enter a bank, take anything they can grasp, and run (Sanger Perlroth, 2015). BBC.(2014). Nationwide Suffers Online Banking Glitch. Retrieved from, https://www.bbc.com/news/business-29708208 The article talks about the technical problem that the Nationwide, the largest building corporation in the UK, suffered in 2014. According to BBC (2014), the building society encountered a technical hitch with its online as well as mobile banking services. On the day of the incident, various customers contacted the customer services of Nationwide through social media to carp about the problem. The organization was able to fix the problem within 45 minutes after realizing that it was linked to maintenance work (BBC, 2014). Similarly, Nationwide apologized to its customers for inconveniences caused. However, Nationwides cash machines were not affected by the technical problem. In essence, several building societies and banks have been affected by the same problem on their different online banking services, and they usually solve them quickly. Chaouali, W., Ben Yahia, I., Souiden, N. (2016). The Interplay of Counter-Conformity Motivation, Social Influence, and Trust in Customers' Intention to Adopt Internet Banking Services: The Case of an Emerging Country. Journal Of Retailing And Consumer Services. The paper provides significant insights on the various roles of social influence, counter-conformity, and trust in elaborating the intentions of customers to accept internet banking services. According to Chaouali, Ben Yahia and Souiden (2016), data was gathered from different customers and examined utilizingSmartPLS 2.0 M3. Furthermore, it was evident that the main reason people approve e-banking is primarily influenced by trusting the service. After trusting the internet banking services, people then move to consumers counter-conformity inspiration and finally performance expectancy (Chaouali, Ben YahiaSouiden, 2016). However, trust and social influence in the bank have an indirect impact on the intention of customers to accept internet banking. According to the article, effort expectancy has no great influence on the decision of a customer to use internet banking. Boateng, H., Adam, D. R., Okoe, A. F., Anning-Dorson, T. (2016).Assessing the Determinants of Internet Banking Adoption Intentions: A Social Cognitive Theory Perspective.Computers In Human Behavior. Currently, many scholars have turned their attention on researching why many people have adopted internet banking services. Additionally, this paper has used technology acceptance approaches and behavioral models which do not influence the changes in peoples behavior (Boateng et al., 2016). As such, the paper aims to ascertain the factors that influence people to adopt various internet banking services. Equally, the paper analyzes customers adoption intentions by looking at how theories such as cognitive theory influence the behavior of consumers. According to Boateng et al (2016), social features of websites, trust, lifestyle compatibility, and online client services exhibit essential impact on the intentions of customers to embrace e-banking. Nevertheless, ease of internet use has no important relationship with the goals of clients to embrace internet banking. Mbrokoh, A. S. (2016). Exploring the Factors that Influence the Adoption of Internet Banking in Ghana.Journal Of Internet Banking Commerce, 21(2), 1-20. The study aims to examine the major issues that influence customers to adopt internet banking in Ghana by using several theoretical approaches. Mbrokoh (2016) asserts that there is always support for the impact of effort anticipation, performance hope, apparent credibility, social power on behavioral intention to use the internet. According to the article, there is a positive relationship between Internet banking usage behavior and behavioral aims. Therefore, the paper shows that there are challenges, opposition and barriers that people in Sub-Saharan Africa experience to deploy, diffuse, and adopt internet banking (Mbrokoh, 2016). Additionally, the paper has established various factors that influence clients to change their behaviors from customary encounter to the use of internet banking. Some of the factors include attitude towards acceptance, and privacy and security. Comparison of the Articles The news and academic articles talk about the issue of internet banking, the reasons why customers are adapting e-banking, as well as the challenges and advantages of internet banking. Similarly, both the articles target every customer of any Bank or financial institution across the world. However, I chose the article written by BankBazaar.com (2012) as number one article because it analyzes both the advantages and disadvantages of using internet banking. According to BankBazaar.com (2012), it is essential for individuals to understand the inherent pitfalls affecting the banking system to protect their money and subsequently avoid complications. BankBazaar.com (2012) further asserts that online banking makes payments and transactions an easy venture for customers since they can do it at any location. In their article, Sanger and Perlroth (2015) examine various incidences of fraud that have been conducted by hackers through the use of malware in different banks across the globe. The a rticle is rated second because it enlightens banks and other financial institutions officials about the tricks and techniques that hackers use to illegally access data in various financial institutions. Subsequently, the rest of the articles have been listed based on the content they have provided regarding internet banking and society. Conclusively, internet banking has led to the creation of new customers and retention past customers, particularly the more multifaceted customers. It is evident that through internet banking customers are satisfied because they get 24 hours bank services. Moreover, internet banking has transformed the banking industry in the sense that customers get lower transactional and operational costs compared to the services that are offered over the counter.On the other hand, the use of internet banking has eliminated the bank officials that used to facilitate various transactions by placing more responsibilities on clients to transact on their own. Moreover, internet banking has made clients get lesser service offered as customer care service, hence, affecting issues such as creating customer confidence. Equally, there have been security challenges associated with internet banking, for example, fraud by hackers. In essence, internet banking has both advantages and disadvantages that custome rs need to know since internet banking success depends on customers knowledge about utilizing the service. References BankBazaar.com. (2012).Benefits and Drawbacks of Internet Banking. Retrieved from,https://in.reuters.com/article/benefits-and-drawbacks-of-internet-banki-idINDEE87106320120802 BBC. (2014). Nationwide Suffers Online Banking Glitch. Retrieved from, https://www.bbc.com/news/business-29708208 Boateng, H., Adam, D. R., Okoe, A. F., Anning-Dorson, T. (2016).Assessing the Determinants of Internet Banking Adoption Intentions: A Social Cognitive Theory Perspective.Computers In Human Behavior. Chaouali, W., Ben Yahia, I., Souiden, N. (2016). The Interplay of Counter-Conformity Motivation, Social Influence, and Trust in Customers' Intention to Adopt Internet Banking Services: The Case of an Emerging Country. Journal Of Retailing And Consumer Services. Mbrokoh, A. S. (2016). Exploring the Factors that Influence the Adoption of Internet Banking in Ghana.Journal Of Internet Banking Commerce, 21(2), 1-20. Sanger, D.E., Perlroth, N. (2015).Bank Hackers Steal Millions via Malware. Retrieved from, https://www.nytimes.com/2015/02/15/world/bank-hackers-steal-millions-via-malware.html?_r=0

Free Essay Samples on Academic For Medical Field

Free Essay Samples on Academic For Medical FieldStudents who have been planning to enter the medical field in the future can now choose from free essay samples on academic for medical field. The sites offer samples of academic essays written by people who are enrolled in graduate schools, post-graduate schools, and doctorate programs for which they want to pursue. The essays are tailored to the needs of individuals who want to succeed in their chosen fields.A student interested in entering the medical field will also benefit from these free samples. This is because the university offers very competitive programs, and anyone considering entering this profession will get an idea of what is expected of them.Medical educators say that before students even take their first steps into a hospital, the school that the student has been accepted to will give them a guide about the academic requirements of entering the medical field. These include basic subjects like science, math, English, and other basics, but also the writing skills that are required. The school will guide students with sample essays, which are the most important part of the educational experience.When you take a look at the free essay samples on academic for medical field, you will find that all the essays are based on standard topics. In addition, they include exercises in structure, grammar, word usage, and other essentials. This way, the student will be able to put what they have learned into practice when they go on to their academic studies.However, the beauty of these free essay samples on academic for medical field is that they do not require any extra time or effort. There is no need to research what you need to write and how to put it into words. All the student needs to do is read the essay and apply what is taught in the essay.The topics covered in these free academic for medical field samples will help the student achieve success in their chosen career. They will gain the knowledge needed to impress their peers and make themselves stand out from other applicants. All they have to do is read the sample essays and apply what they have learned.The free essay samples on academic for medical field have not only given the students what they need in order to succeed, but also as a stepping stone to advancing to a higher level of study. This is especially true in the academic world, where the professional world has to compete with many other professions. It is imperative that the student is ready to take the next step and prove themselves by earning a doctorate degree in the medical field.Once a student gets his or her doctorate degree in the medical field, they will be able to serve the patients of this profession. The essay samples on academic for medical field to help the students to advance their learning. If they get stuck, they can consult the resources found on the sites, which will help them get the answers they need.

Neolithic Revolution and the Renaissance Effects on History Essay Example

Neolithic Revolution and the Renaissance Effects on History Paper The Neolithic Revolution and the Renaissance provided mankind with new ways of life. Although these advancements in architecture, agriculture, education and ideas transpired in different periods of history, they both had massive effects on our way of life today. Without these revolutions, our lives today would be unrecognizable. Life was drastically different before the Neolithic Revolution. During the Paleolithic Period, people were nomads. They lived in groups of 20-30, and survived solely off their surroundings by hunting animals and gathering various plants. Roles were based on gender; men hunted and women gathered plants. They developed simple tools such as spears and axes out of materials such as stone, bone and wood. Human beings lived in this manner until about 10,000 BCC, when they started to cultivate crops and domesticate animals. This is known as the Neolithic Revolution. The Neolithic Revolution is a major turning point in human history. It was a fundamental change in the way people lived. The shift from hunting gathering to agriculture led to permanent settlements, the establishment of social classes, new technologies, and the eventual rise of civilizations. Another effect of this revolution was the advanced form of a society. We will write a custom essay sample on Neolithic Revolution and the Renaissance Effects on History specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Neolithic Revolution and the Renaissance Effects on History specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Neolithic Revolution and the Renaissance Effects on History specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Class systems arose, with the Council of Elders at the top, and farms, merchants and craftsmen at the bottom. After a period of little education or values, Europe was ready for advancement. It was a time of creativity and change In Europe. The Renaissance was centered In Italy during the sass before spreading to the rest of Europe In the 1500 and sass. Achievements In art, literature, science and Ideas made this period a golden age. Ideas such as Humanism became widely popular during the Renaissance. Humanism stressed the Importance of education. The study of ancient Roman and Greet texts became the learning standard. Humanism also stressed the Importance of focusing on the present, rather than the afterlife. People changed the way they thought of themselves, each other and the world around them. The effects of the Renaissance are still witnessed today. From architecture to mathematical theorems, the Renaissance had a long lasting effect on society. The Pythagorean Theorem, and the use of printing presses and Humanism are all examples of this. As a cultural movement, It encompassed a resurgence of learning based on ancient texts, the development of unique perspective In painting, and gradual, yet widespread educational reform. Without the Neolithic Revolution and the Renaissance, this world would be very different. Each revolution contributed to our way of life and continues to shape It through values and educational standards. Advancements In architecture, agriculture, education and Ideas back then provided a pathway towards the excelled, educated and advanced society we have today. Neolithic Revolution and the Renaissance Effects on History By recreation was a time of creativity and change in Europe. The Renaissance was centered in Italy during the sass before spreading to the rest of Europe in the 1500 and sass. Achievements in art, literature, science and ideas made this period a golden age. Humanism stressed the importance of education. The study of ancient Roman and Greet texts became the learning standard. Humanism also stressed the importance examples of this. As a cultural movement, it encompassed a resurgence of learning based on ancient texts, the development of unique perspective in painting, and different. Each revolution contributed to our way of life and continues to shape it through values and educational standards. Advancements in architecture, agriculture, education and ideas back then provided a pathway towards the civilized,

Military Abbreviations Found on US Grave Markers

Military Abbreviations Found on US Grave Markers Many military graves are inscribed with abbreviations that denote the unit of service, ranks, medals, or other information on the military veteran. Others may also be marked with bronze or stone plaques provided by the U.S. Veterans Administration. This list includes some of the most common military abbreviations that may be seen on headstones and grave markers in American ​cemeteries, both in the United States and overseas. Military Rank BBG - Brevet Brigadier GeneralBGEN - Brigadier GeneralBMG - Brevet Major GeneralCOL - ColonelCPL - CorporalCPT - CaptainCSGT - Commissary SergeantGEN - GeneralLGEN - Lieutenant GeneralLT - Lieutenant1 LT - First Lieutenant (2 LT 2nd Lieutenant, and so on)LTC - Lieutenant ColonelMAJ - MajorMGEN - Major GeneralNCO - Noncommissioned OfficerOSGT - Ordinance SergeantPVT - PrivatePVT 1CL - Private First ClassQM - QuartermasterQMSGT - Quartermaster SergeantSGM - Sergeant MajorSGT - SergeantWO - Warrant Officer Military Unit Branch of Service ART - ArtilleryAC or USA - Army Corps; United States ArmyBRIG - BrigadeBTRY - BatteryCAV - CavalryCSA - Confederate States of AmericaCT - Colored Troops; may precede the branch such as CTART for Colored Troops ArtilleryCO or COM - CompanyENG or EM - Engineer; Engineers / MinersFA - Field ArtilleryHA or HART - Heavy ArtilleryINF - InfantryLA or LART - Light ArtilleryMC - Medical CorpsMAR or USMC - Marines; United States Marine CorpsMIL - MilitiaNAVY or USN - Navy; United States NavyREG - RegimentSS - Sharpshooters (or sometimes Silver Star, see below)SC- Signal CorpsTR - TroopUSAF - United States Air ForceVOL or USV - Volunteers; United States VolunteersVRC - Veteran Reserve Military Service Medals Awards AAM - Army Achievement MedalACM - Army Commendation MedalAFAM  - Air Force Achievement MedalAFC  - Air Force CrossAM  - Air MedalAMNM  - Airmans MedalARCOM - Army Commendation MedalBM - Brevet MedalBS or BSM - Bronze Star or Bronze Star MedalCGAM  - Coast Guard Achievement MedalCGCM - Coast Guard Commendation MedalCGM  - Coast Guard MedalCR  - Commendation RibbonCSC - Conspicuous Service Cross (New York)DDSM  - Defense Distinguished Service MedalDFC - Distinguished Flying CrossDMSM  - Defense Meritorious Service MedalDSC  - Distinguished Service CrossDSM  - Distinguished Service MedalDSSM  - Defense Superior Service MedalGS  - Gold Star  (generally appears in conjunction with another award)JSCM  - Joint Service Commendation MedalLM or  LOM - Legion of MeritMH or MOH - Medal of HonorMMDSM  - Merchant Marine Distinguished Service MedalMMMM  - Merchant Marine Mariners MedalMMMSM  - Merchant Marine Meritorious Service MedalMSM  - Meritorious Servic e MedalNMCM  - Navy Marine Corps MedalNAM  - Navy Achievement Medal NC  - Navy CrossNCM  - Navy Commendation MedalOLC - Oak Leaf Cluster (generally appears in conjunction with another award)PH - Purple HeartPOWM  - Prisoner of War MedalSM  - Soldiers MedalSS or SSM - Silver Star or Silver Star Medal These abbreviations generally follow another award to indicate superior achievement or multiple awards: A - AchievementV - ValorOLC - Oak Leaf Cluster (generally follows another award to indicate multiple awards) Military Groups Veterans Organizations DAR - Daughters of the American RevolutionGAR - Grand Army of the RepublicSAR - Sons of the American RevolutionSCV - Sons of Confederate VeteransSSAWV - Sons of Spanish American War VeteransUDC - United Daughters of the ConfederacyUSD 1812 - Daughters of the War of 1812USWV - United Spanish War VeteransVFW - Veterans of Foreign Wars

Response Essay Example | Topics and Well Written Essays - 250 words - 13

Response - Essay Example It does not associate the art directly with the female gender except where it mentions that it’s the domain of women (Ingolo 25) which is explicitly done in the other two writings. The creation of femininity uses imagery to bring about the struggles of women. It uses embroidery; an art associated with women to point out issues in the women’s lives. It explores the existence of gender roles deeply engraved in the society. This is a mentality fostered right from the family level when one is growing up until adulthood (Parker 3). There seems to be a struggle amid the men who are so keen to maintain the status quo and the women who are out to assert their rightful position in the society (Parker 2). Speaking through Cloth: Teaching Hmong History and Culture through Textile Art by McCall also looks at the oppression of women. The art work produced by women in their culture portrays their lives, struggles, and the plight to the world (McCall 235). We can see the unfair treatm ent of women through exploitation of their work by getting half the price their work fetches. We also get to see how the boys are favored to acquire education while the girls are supposed to remain at home to engage in embroidery work (McCall 231). It is evident that the embroidery is a complex form of art. Women try to assert their place in society by creating pieces of art that speak volumes about the need to be recognized. The struggle seems far from over, but they are determined to keep on despite the numerous hurdles placed on their way by a male dominated

Speech presentation or Example | Topics and Well Written Essays - 1000 words

Speech or Presentation Example The purpose of this speech is to enable audience to exactly know about the importance of customers, they hold for any business. After the speech, audience will know basics of why maintaining good relations with customers is important, how customer relationship management can be implemented in brief and how it can benefit an organization. Customers, being the wage payers of employees, are very important for each and every employee of an organization. Especially, people in marketing and sales department should be well aware of their importance. Customers should be treated well, not only when they are making their purchases but also after the time since the post purchase care shown by businesses towards their customers is an important tool to attract customers for being loyal with the organization and repeat their purchase. Existing or Old customers hold key importance for businesses. Studies have proved that the most effective area of revenue generation for businesses is to attract existing customers. But even then most businesses think that once a customer has made the purchase, he or she is bonded with the organization which ultimately results in to the loss of customer base and number of clients or customers for an organization starts shrinking. Customers are very sensitive to organization's behavior with them. There can be many reasons a customer may feel bad about an organization and wishes not to repeat his or her purchase with the organization. They might think that the organization is no more fair or justified with its offering, or organization is unconcerned with the issues and problems they had from their previous purchase, or a competitor of their previous seller has offered a better product or service. Customers, if find an organization trustworthy, are very eager to repeat their purchase with this organization since it reduces their time for decision making their purchase. They had an experience with the organization's product or service and they are confident and satisfied with the organization's offering; these things provide them an ease of mind in their purchase decisions which ultimately transform into repeat purchases. It is always feasible for an organization to work for attracting its existing customers since: "Repeat customers spend 33% more than new customers. Referrals among repeat customers are 107% greater than non-customers. It costs six times more to sell something to a prospect than to sell that same thing to a customer (Laura Lake, 2007)". Before implementing customer relationship management in an organization, management should know, "what is the actual problem with the existing handling of customers that initiated the need for customer relationship management" (Management-crm, 2007) "Customer Relationship Management (CRM) is a process companies use to understand their customer

Super Size Me Essay Essay Example for Free

Super Size Me Essay Essay SuperSize Me shows that the food industry is to blame for the obesity epidemic in America. Do you agree? –Agree. Throughout the film, SuperSize Me shows that the food industry is to blame for the obesity epidemic in America. After watching the film, one would evidently come to terms with the fact that these industries are to blame. Spurlock presents information, outlining that these companies are only out to get your dollar, regardless of how they achieve their profits. As they continue to grow, these fast food industries find new ways to mass produce their food, quickly and cheaply. This in turn, sacrifices the quality of the food, as SuperSize Me emphasizes the cheap and health threatening ingredients they inject into their food though cartoons and other visual aids to help illustrate. Advertising also plays a major role in the companies’ scheme to inculcate their messages in your thinking, so you buy their product the next time you pass their stores. The film also goes on to highlight that the convenience of these stores along with the addictive elements appended to them, will only have a short term effect on the consumer, stating if these â€Å"trends† continue for the average obese American, the average obese American may not be around for much longer. As one of the highlights of the film, SuperSize Me continually brings up the danger of fast foods has on our health. Spurlock shows the audience this each time he goes for his regular check up with his recruited army of doctors. Each time he attends, his heath clearly declines from its point of origin when the only dependent variable changing his body, is the food he consumes. Until the end of his diet, his ‘glorified’ poor health is accentuated through the words of his health experts as a result of the food he had been consuming. From a point of view outlining film technique, Spurlock ‘intimidates’ the audience with a disturbing 20 lbs. (9kg) jar full of fat placed on the table. This was a confronting move he played in order to get his audience thinking about the reality of the danger in fast food when it is placed in front of the individual. Even more so, Spurlock consumed 30lbs. of sugar by the end of his diet. Mostly in the coke, the sugar also accounted for about 10% of the meal, that is, the buns, meat and fries. The poor quality of the food also adds to the problem, in one snippet of the film, Spurlock continues about the â€Å"McFrankenstein† elements of meat they compose together to create foods â€Å"not utilised by the home cook. In this case, chicken nuggets were the issue. SuperSize Me also informs the audience of the use of advertising, and its psychological effects it can have on individuals. Fast food giants have learned that inculcating their messages into consumers’ minds; will get them in their stores and purchasing their products more often. They have seen advertising as an investment rather a waste of money as they spend â €Å"1. billion dollars on direct media advertising worldwide in 2001† By repetitively bombarding individuals with their brand or logo essentially brainwashes the way they make calculated decisions, next time meal time comes around. This is known as â€Å"brand imprinting† and the film focuses on how this infiltrates the minds of children in particular, stating each child will see â€Å"at least 10,000 advertisements on fast food alone each year. † Children chanting about the fast food brands at the start of the film is a great example of this; the repetitive chant effectively inundates the mind with constant thought of food. These brands aren’t just a food service; they are a basis of comfort as children conduct in playful games around these brands as if they are a part of their life. Spurlock conducted a small experiment on a handful of children to test this brand imprinting. He showed the kids multiple flash cards, each with an icon or image on it such as Wendy’s, Jesus, etcetera. Each time McDonalds came up, every child was able to identify it. Essentially, the bottom line of brand imprinting is to create a positive experience for the consumer at a young age. By doing so you create a safe haven for the customer experience, and as they become adults free to make their own decisions they are then hooked on the products of the company produces, and continues to purchase them. As the generations progress, this can pose a new problem with obesity having an echo effect on the generations to come. The convenience of these stores also contains contributing factors to the obesity epidemic. SuperSize Me shows fast food companies have made it too easy for consumers to get their hands on their products through the plethora of ways you can get your food. All too many times the audience is shown Spurlock receiving his food through the drive-thru or home delivery, but in some cases he will get it himself generally when McDonalds is just down the stairs from the sky rise he is in. The availability of these restaurants is also quite remarkable, Spurlock states â€Å"McDonalds operates over 30,000 restaurants in more than 100 countries on six continents† not to mention most of them never close up shop. On the other hand, some people seem to think that exercising personal responsibility can be the answer to the obesity casualty. This may be possible; however it is short-sighted thinking to overlook the facts about how these food giants have achieved to get to where they are now and continue to do. If we could exercise personal responsibility, then why didn’t we do so when these companies were at their weakest? They are where they are now because they worked around our will power with subtle plans of attack. SuperSize Me has given clear evidence that these food industries are a problem, and has taken an unfortunate turn to result in the harm of our general wellbeing. We can stop them by demanding change, rather than suing them for our problems we can go to our government and demand guidelines by which these companies has to follow by to serve fresh, healthy food that’s not loaded up with sugar and fat. By eating these foods, â€Å"we are part of the problem, but we are also part of the solution. † Wether chose to take action depicts the quality of life we bestow upon ourselves and future generations. â€Å"I guess the big question is, who do you want to see go first? You? Or them? †